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''What's the Future of Business?: Changing the Way Businesses Create Experiences'' is a marketing and business book by speaker, digital analyst, and author Brian Solis. The book uses infographics and illustrations as well as text to diagnose the changing landscape of business and the role shared experience will play in a new age of consumerism. Solis studied UX to create what he calls an "analog app," basing the book on a virtual slider that helps readers navigate the contents of the book similar to the way an app works. ==Synopsis== ''What's the Future of Business?'' has seventeen chapters. Quotations from successful businesspeople, authors, and thinkers introduce each chapter, including Paulo Coelho, Oliver Wendell Holmes, Jr., and James MacGregor Burns. Infographics and cartoons from graphic artist Hugh MacLeod of GapingVoid are presented throughout to illustrate key points in the text. The book is shaped like a coffee table book, but includes more text than most books of that sort.〔(【引用サイトリンク】title=Brian Solis Answers Questions About the Future of Business )〕 In the last chapters, Solis introduces four moments of truth that businesses go through during digital shared experience. These four moments of truth are: 1. Zero moment of truth 2. First moment of truth 3. Second moment of truth 4. Ultimate moment of truth〔〔(【引用サイトリンク】title=WTF Media Profile )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「What's the Future of Business?」の詳細全文を読む スポンサード リンク
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